Generating Leads (Subject to change as soon as the book comes out in July)

✔︎ Availability → you need to be reachable — if your schedule of talking to leads is from 8 AM to 4 PM, it's very likely that you won't get clients because people are at work during those hours.

✔︎ Volume → Rule of 100: either spend $100/day on paid ads or do 100 reach outs

In the beginning, pick:

👤 1 avatar (WHO you are trying to reach) 📲 1 platform (WHERE you are trying to reach them) 📝 1 type of media (HOW you are trying to reach them)

There are only 6 ways to generate leads:

📲 Broadcast/Platform

• paid: ads. Usually it’s the best to do this when you sell a consumer product and that’s the only thing you do, you essentially become a media company. If you are a service b2b, you might wanna look at the other ways.

  • Fastest way, not the most sustainable (especially in niches, because you can burn through a market very quickly)
  • Facebook Lead Ad (Google how to run one) — give something away for free → people sign up
  • Zapier: Facebook to Google Sheets + Notis On every time you get a new lead

• earned media: content creation + brand

  • Takes a long time to do it, you have to be good at it etc. Kylie Jenner → 100M followers → buy my stuff → people buy it
  • When starting out: HOW I perspective not HOW TO, don’t call yourself an expert, higher likelihood of people disregarding you
  • Your free stuff should be better than their paid stuff. Broadcast all your knowledge for free across all platforms and sell the implementation. E.g. Give away for free everything you would put in a paid sales course and monetize giving them direct & personalized feedback. (aka give away the 1-to-many for free and monetize the 1-on-1 in the beginning)

  https://twitter.com/AlexHormozi/status/1659036713799303168?s=20

• owned media: newsletters, people in your contacts etc (they’ve given you permission to contact them)

  • any person that you are connected with on social media, you have in your contacts

👥 People

• manual outbound: DMs, cold calls, cold emails

  • Personalized first line → look at their most recent post (hey, I like this thing, something specific about it, and insert the offer below)
  • In the beginning, say they can pay after they get the result and if they don’t get it, at least you’re getting a testimonial → learning environment (https://youtube.com/shorts/Zhfp-WpZSms?feature=share )
  • OR you can ask people in your network if they know someone ELSE that could be interested in the thing that you are selling.
    • Takes the pressure off of you and them.
    • Many times, they’ll end up buying themselves if it’s good.
  • The key here is to be consistent and do big volumes. Work on:
    1. getting a sustainable source of leads
    2. message 50-100 people everyday

  EXAMPLE: The way I did it is that I attended a LinkedIn event and then had access to message all the 1000 attendees.

  Prepared the message, always inlcuded everyone’s name in it so it doesn’t seem too robotic and DMed 50 people everyday. It’s not that hard, but it’s boring. You just have to get yourself to do it.

• affiliated: companies that already have your dream customers/avatars which can get leads through the other ways, most likely platform ways

  • win-win situation: they get superior value proposition because of the bonuses you offer their clients and you get leads

• referral/word-of-mouth: you do it through EXCELLENT customer experience ****

  • “if you could only have one customer, how would you structure the service and treat them in order for them to recommend you to other people?”

  

❓ How to pick which fits you best?

• If you’re starting out and have no money → manual outbound
• If you’re starting out and do have money + a wider market → paid ads
• If you have already had previous happy clients → referrals (this one is one of the strongest, especially for b2b)
• If you know what you are doing & have a stack of undeniable proof → broadcast and teach people how you do it, then sell the implementation